Amitabh Bachchan -One Man Industry

Amitabh Bachchan "One Man Industry "

First Indian Actor to reach 1 crore Market price.Most Successful Brand.Amitabh Bachchan most effective celebrity in ads.

In fact, Bachchans effectiveness as a celebrity in commercials is nearly three and a half times more than the second most recalled celebrity Sachin Tendulkar .

While Bachchan is on top of the mind of 44 per cent of the consumers, Tendulkar was recalled by only 13 per cent.

Among the top ten celebrities in the country, Bachchan has one of the highest--92 per cent--correct brand associations in a world where correct brand association is as low as only 65 per cent in case of even leading celebrities, like Shah Rukh Khan , the study said.

The Bollywood superstar is at number one position both in the top of the mind recall and total unaided recall as a celebrity, the study on Effectiveness of Celebrities in Advertisements by Cybermedia research shows.

Bachchans high appeal cuts across gender, age and socio-economic groups.

The study was conducted majorly among youth and housewives for the second year in a row in the month of September-October and has come out with the results for the year 2005.

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